I am living between two worlds. A programmer’s world and a designer’s world. The only link between these two worlds is the business imagination. As Albert Einstein once said, Imagination is more important than knowledge. Therefore, I am using my imagination in order to design and implement every aspect of my personal and professional life.
Since now I have been trying to draw the idea of a business and put it in a logo and I have been also trying to bring vital data to the fingerprints of my company’s clients through web portals. By doing this I have reached to an important conclusion: Corporate identity is something much more complex than the designed „persona" of a corporation. The corporate identity finds itself also in the products or services that a company is offering to the business market.
If my statement makes real sense, one might recognise a technical employee as a concrete vector of corporate identity, because he is the one that engages himself in truly implementing viable solutions. On the other hand, the abstract vector of corporate identity finds itself in all the visuals that recommend a company or organisation.
As a corporate identity vector I am very proud to present some of the projects that I have been contributing at in the last months.
Verapolitica is a web platform designed to sustain public deliberation in a democratic regime.
BusinessTech Initiative is an NGO that aims to consolidate a valuable educational community that will professionalise itself in the business and technical field.
SalesMill is a web based application that works as an on-line aid for a Sales Representative. It is based on the Miller Heiman concept and, for now, it is only for internal use.
So, dear fellow consultants and programmers, let’s embrace the gift of imagination and try to get our concrete minds out of the woods and put them to work in order to generate real business value.
Relaxation of the mind comes with great abstract ideas that can be materialized only by concrete work.
Sursa graficelor: http://www.threeriversinstitute.org/AbstractVsConcreteParameters.html
Have fun!
