The reasons for writing this article are the importance to know the rules of corporate blogs and the tips for writing a successful one.

First, let’s define what may be a corporate blog.

According to Wikipedia, “A corporate blog is a weblog published and used by the organization to reach its organizational goals. Although there are many different types of corporate blogs, most can be categorized as either external or internal.

An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views.”

How our corporate blog started?

I am living between two worlds.  A programmer’s world and a designer’s world. The only link between these two worlds is the business imagination. As Albert Einstein once said, Imagination is more important than knowledge. Therefore, I am using my imagination in order to design and implement every aspect of my personal and professional life.

Since now I have been trying to draw the idea of a business and put it in a logo and I have been also trying to bring vital data to the fingerprints of my company’s clients through web portals. By doing this I have reached to an important conclusion: Corporate identity is something much more complex than the designed „persona" of a corporation. The corporate identity finds itself also in the products or services that a company is offering to the business market.