Tom Peters, author of “In Search of Excellence” states that regardless of our age, position, or line of business, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Effective personal branding not only makes you stand out from the crowd to employers and recruiters, but can also increase your job security, by communicating your value as a leader and team player to your organization.

What is Personal Branding?
A personal brand is a set of attributes, characteristics, behaviors, skills and competencies that set an individual apart from others.
In today’s environment, all successful professionals and executives need a personal brand.

What are the benefits of Personal Branding?
•    Greater focus and direction in your career or business.
•    Differentiation from your competition.
•    Ability to stand out from the crowd.
•    Ability to connect with your target audience and build trust.
•    Ability to understand yourself better.
•    Increased confidence.

What attributes do individuals with a strong personal brand have?

How to craft a presentation which is the most effective, memorable, and appropriate for your particular audience.

Did you ever wonder how a good presentation should look like? Or even more: how can you do a good presentation? I did. There is lot of approaches for almost everything we do in our professional life. Why doesn’t a good presentation have one? Well, of course it has and I discovered a brilliant one that I am happy to share with you. Right here, right now!

The approach pertains to Garr Reynolds and is simply put in its book named Presentation Zen.
The key word used in his book that is also the key characteristic of a good presentation is SIMPLE. Not simply, but simple. Simplicity means the achievement of maximum effect with minimum means. Einstein said, "Make everything as simple as possible but no simpler."

Atunci cand am vazut acesta prezentare inspirationala (la recomandarea D-lui George Cretu, CEO), am realizat ca pot construi orice mesaj pornind de la modelul descris de Simon Sinek.

Puteti vizualiza clipul video accesand urmatorul link: http://www.youtube.com/watch?v=qp0HIF3SfI4

Simon Sinek: How great leaders inspire action, Ted Talks

"Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. "

Acest articol este un tribut adus unei lecturi foarte interesante,  pentru multe companii o strategie de succes, pentru altii o lectie de marketing cu studii de caz "made in" Silicon Valley.

Provocarea cu care se confrunta majoritatea producatorilor de tehnologie inalta pe care G. Moore o dezbate in cartea "Traversarea Abisului" o reprezinta promovarea produselor de la categoria cumparatorilor vizionari la cea a cumparatorilor pragmatici, destul de dificila datorita diferentelor majore de perceptie intre cele doua categorii. A trece de la cota de 1/4  pe care o reprezinta categoriile inovatorilor si vizionarilor la cea de 1/3 a pragmaticilor, este un efort sustin care trebuie facut, cu resurse foarte mari, al carui rezultat poate fi totul sau nimic.

Observam din graficul curbei adoptarii tehnologiei ca fisura dintre majoritatea timpurie si cea tarzie este cu mult mai mica decat abisul dintre vizionari si pragmatici. Desi au o caracteristica majora comuna, faptul ca pragmaticii sunt companii de marime asemanatoare cu vizionarii, ce ii diferentiaza intr-o la fel de mare masura este obiectul vanzarii in viziunea lor. Pentru vizionari, produsul trebuie sa fie un agent al schimbarii care sa le ofere un avantaj substantial in fata concurentei, pe cand pentru pragmatici produsul reprezinta certitudinea imbunatatirii productivitatii, cu costuri si riscuri minime.