Enterprise Concept blog started from an idea: to create a business-IT community, with the purpose to educate the public about the valuable concepts in this field (ex. Business Process Management).

We realized that the main resource of this blog are the members of our team. Even though, in the specialized media it’s said that sometimes the employees may ruin the company image, and there are many cases in the Romanian’s corporations as well as in the world. Nevertheless, we fully trusted the capacity of development and the creativity of our team and I think you can read many examples on our site.   

Our main purpose is to communicate about Enterprise Concept solutions and about all the subjects that we consider important and up-to-date in our continuously evolving fields of interest.

According to most blogging experts, the main reasons to contribute to the company blog may be:
-    Your competitors are doing it. Your customers want it. Your employees read it.
-    Generate awareness in the market of your products/services;
-    Obtain feedback from your audience (readers, customers etc.);
-    Blogging is a more direct channel for corporate communications;
-    Increase company sales/ leads;
-    The corporate blog is an extension of online identity and brand;
-    Everyone can see almost in real time how passionate is the team about their work; 
-    Understanding long time benefits: sustain the site SEO process and increase company site traffic;
-    People can subscribe to our blog and stay in touch through the RSS feeds we provide;
-    Develop a community of people that like to share each other the new information, like an active networking source for Business;
-    Search Engines love indexing a good blog, and they are powerful content managers;
-    Corporate blogs extend offline: A great corporate blog is one that’s capable of fostering and cultivating connections online that then manifest and grow offline. (Mike Manuel, Social media strategist)

The company blog is a project. It may well start with a good idea and a lot of enthusiasm - but by the time, the number of articles may start to decrease, or have a bad quality... and finally they may be replaced with 140-characters Twitter-like posts... :

The secret to obtain success in developing a corporate blog…Tips and tricks from the professionals

-    Humanize: Remember that one fundamental reason for blogging is the humanization of the corporation. (Shel Israel, co-author, Naked Conversations)
-    Personalization: Personalization is important in writing a blog, as blogs provide employees the chance to break down some of the barriers that exist between customers and companies. (John Cass)
-    Propose subjects which link to other popular subjects to attract new visitors, i.e. even those who wouldn’t normally be interested in it.
-    Consider writing posts with resources or explaining how things work. Useful things get linked to.
-    How long must be the title? “…If you can, make your title four- or five-words long - and it is pretty natural. If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. (Matt Cutts, Head of Google’s Webspam Team)
-    Keep your articles brief. Blogs are not for long articles. Websites are more adapted for very lengthy articles.
-    “Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.” (Seth Godin)
-    Keyword presence in titles, tags, categories and page copy. First 10 lines are most important. Use emphasis to highlight important keywords.
-    Use authors avatars because will appear more real, more tangible, more human, to the reader.
-    Commenting: Corporate blogging is not just about the content on your site; it’s also about participating in conversations on other blogs. (John Cass - Strategies and Tools for Corporate Blogging)
-    You have to make freedom of speech in your comment available. Also, moderate blog comments.
-    Don’t treat blogging like another way of advertising.
-    Include your URLs in all your off-line literature, from business cards to letterheads.

So... start blogging, make it smart and blog, blog, blog!

Sources:

http://www.businessblogconsulting.com/2008/05/five-more-reasons-you-need-to-start-blogging-today
http://sethgodin.typepad.com/seths_blog/2008/04/write-like-a-bl.html
http://www.futurelab.net/blogs/marketing-strategy-innovation/2008/06/golden_rules_for_corporate_blo_2.html
http://www.socialmedia.biz/2009/08/24/6-experts-on-corporate-blogging-best-practices/
http://marketingtoday.blogspot.com/2006/11/fifteen-rules-for-corporate-blogs.html