Tom Peters, author of “In Search of Excellence” states that regardless of our age, position, or line of business, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Effective personal branding not only makes you stand out from the crowd to employers and recruiters, but can also increase your job security, by communicating your value as a leader and team player to your organization.

What is Personal Branding?
A personal brand is a set of attributes, characteristics, behaviors, skills and competencies that set an individual apart from others.
In today’s environment, all successful professionals and executives need a personal brand.

What are the benefits of Personal Branding?
•    Greater focus and direction in your career or business.
•    Differentiation from your competition.
•    Ability to stand out from the crowd.
•    Ability to connect with your target audience and build trust.
•    Ability to understand yourself better.
•    Increased confidence.

What attributes do individuals with a strong personal brand have?

The reasons for writing this article are the importance to know the rules of corporate blogs and the tips for writing a successful one.

First, let’s define what may be a corporate blog.

According to Wikipedia, “A corporate blog is a weblog published and used by the organization to reach its organizational goals. Although there are many different types of corporate blogs, most can be categorized as either external or internal.

An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views.”

How our corporate blog started?