The Swiss Army knife of URL manipulation
Ever since all our information started to become digital and everyone got online, a new kind of collation emerged. The first prize: the highest position in all search result lists. The battle for awareness has gone virtual and everyone has to choose their weapon by implementing the best solutions offered by SEO (Search Engine Optimization).
Since 1990, SEO has started to collect more and more rules and best practises in order to propel websites on the highest places within search results. Now, SEO is considered a subcategory of online marketing and many companies are using this service in order to attract more clients.
Besides HTML tags, special attributes for images, structured links, correct sitemaps, titles, synonyms and word frequency, friendly URLs have become a very important aspect of SEO. Friendly URLs are considered to be a “White Hat” technology. All “White Hat” technologies come as opposite to “Black Hat” technologies. The last mentioned consist of illegal practices like cloaking or spams. Cloaking means that a search engine “sees” something else in websites content than a usual human visitor. All “Black Hat” practices lead to the exclusion of the website from the search index.
Corporate Identity - Abstract vs. Concrete
I am living between two worlds. A programmer’s world and a designer’s world. The only link between these two worlds is the business imagination. As Albert Einstein once said, Imagination is more important than knowledge. Therefore, I am using my imagination in order to design and implement every aspect of my personal and professional life.
Since now I have been trying to draw the idea of a business and put it in a logo and I have been also trying to bring vital data to the fingerprints of my company’s clients through web portals. By doing this I have reached to an important conclusion: Corporate identity is something much more complex than the designed „persona" of a corporation. The corporate identity finds itself also in the products or services that a company is offering to the business market.
Haos, umor si rugby
De-a lungul timpului omul a fost supus multor fenomene ale universului greu de explicat folosind sistemele de referinţă cunoscute până în prezent. Pentru a veni în sprijinul rezolvarii neajunsurilor generate de astfel de fenomene a fost creată o nouă disciplină numită Teoria haosului.
Ca raspuns în faţa haosului omul a creat ceea ce acum se numeşte umor. Umorul - spre deosebire de haosul natural care nu poate fi controlat de către oameni şi care generează frustrări în rândul acestora - poate fi manipulat de natura umană şi poate aduce reacţii pozitive din partea celor în faţa cărora acesta este exercitat.
Un consultant - uman în natura sa – trăieşte în haos. Haosul este mediul în care activitatea sa are sens. Aici este vorba de haos corporatist, organizaţional, tehnic, intelectual, conceptual etc. Aşa cum haosul natural nu poate fi redus la zero, nici haosul în care un consultant există nu poate fi eliminat total. Totuşi, consultantul mai are un instrument. Acesta este umorul. Şi aici nu este vorba despre umorul în sensul propriu al cuvântului, ci este vorba despre puterea imaginaţiei şi despre puterea de a face conexiuni aparent incompatibile.
