The reasons for writing this article are the importance to know the rules of corporate blogs and the tips for writing a successful one.

First, let’s define what may be a corporate blog.

According to Wikipedia, “A corporate blog is a weblog published and used by the organization to reach its organizational goals. Although there are many different types of corporate blogs, most can be categorized as either external or internal.

An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views.”

How our corporate blog started?